TL;DR: Here is a 30-second snapshot of what I bring to the table.

✔️ A SUCCESSFUL TRACK RECORD

• 15+ years' relevant experience successfully leading (and scaling ) comprehensive B2B Marketing Communications strategies (including Product Marketing and Demand Gen).
• My marketing strategies increased product adoption, drove revenue growth, boosted customer acquisition and retention, and expanded the lead pipeline (sales opportunities).

✔️ A FOCUS ON GROWTH:

I'm a pi-shaped marketer with deep experience in Content, Product, and Growth. I helped grow my last B2B SaaS scale-up from $5MM to $20MM in ARR under three years.

✔️ DEEP MARKETING EXPERTISE

• Most recent roles included:

  • Content Marketing Manager

  • Associate Director of Content

  • Director of Marketing Communications

• I took over the webinar program at a B2B SaaS and generated a 150% increase in MQLs..

• Other B2B marketing tactics I've executed include ABM, SEO, SEM, CRM, social media (paid and organic), search, webinars, email newsletters, blogs, podcasts, public speakers, and sales enablement.

✔️ HANDS-ON, "ROLL UP THE SLEEVES" LEADERSHIP

• My nickname is "Mr. Ambassador" for my ability to partner with stakeholders across silos and org charts to Get Things Done with Grace.

• I have 10 years' experience as a successful "player/coach" manager/ supervisor who mentors and develops younger staff.

✔️ DEMONSTRABLE (AND REPLICABLE) RESULTS

• B2B GTM: Generated 30% more demo form fill-outs y/y as part of new product launch.

• Demand Gen: Doubled website traffic y/y, increased MQLs, SQLs by 40%, lowered Cost-per-Lead by 85%

• Content Marketing: Wrote 20 case studies, increased views and downloads by 62%

• Email Marketing: Tripled open rate and click-through rate while significantly decreasing unsubscribe rate.

• Social Media: Generated 35MM impressions, 8MM Link Clicks, 25MM page views (paid and organic)

• I don't just "talk" about B2B marketing strategy, I successfully execute it.